Data mining is concerned with the analysis of data and the use of software techniques for finding patterns and regularities in sets of data. It is the computer, which is responsible for finding the patterns by identifying the underlying rules and features in the data. The idea is that it is possible to strike gold in unexpected places as the data mining software extracts patterns not previously discernable or so obvious that no-one has noticed them before.
Data mining analysis tends to work from the data up and the best techniques are those developed with an orientation towards large volumes of data, making use of as much of the collected data as possible to arrive at reliable conclusions and decisions.
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